Whalyx Privacy Policy

Effective Date: September 2025

1. Introduction

At Whalyx Ltd (“Whalyx”, “we”, “us”, or “our”), we respect your privacy and value transparency. This policy explains how we collect, use, and protect your personal data when you visit our website, interact with us, or use our services. We’re an Ireland-based data engineering and AI studio, working with clients worldwide.

2. What Data We Collect and Why

We collect personal data to operate effectively and provide high-quality experiences.

This may include:

Contact details (name, email, phone number) when you get in touch or request information.
Business and professional information when collaborating or engaging in projects.
Website and analytics data (via cookies or Google Analytics) to understand how visitors use our site.
CRM data (via HubSpot) for communication and project management purposes.

3. How We Use Your Data

We use personal data to:

Respond to your inquiries and manage client relationships.
Provide our consulting and data services.
Improve our website and communication.
Send updates or marketing messages, only when you’ve opted in.
Comply with legal and regulatory obligations.

4. Legal Bases for Processing

We process personal data based on one or more of the following legal grounds under the GDPR:

Your consent (for optional communications or cookies).
The necessity to perform a contract or take steps before entering into one.
Our legitimate interests in improving and promoting our services.
Compliance with legal obligations.

5. Sharing and Storage

We do not sell or rent your data. We share limited data only with trusted partners and processors necessary to run our operations (e.g., Wix for hosting, HubSpot for CRM, Google for analytics). All third parties comply with GDPR and equivalent safeguards.

6. International Transfers

We primarily store and process data within the EU. If data is transferred outside the EU (for instance, to the United States), we rely on approved safeguards such as Standard Contractual Clauses (SCCs) or the EU–US Data Privacy Framework.

7. Cookies and Tracking

We use cookies to make our website work better and understand how visitors interact with it. You can manage or withdraw your consent anytime using the ‘Cookie Settings’ link on our site. Essential cookies are always active; analytics and marketing cookies are optional.

8. Your Rights

You have the right to:

Access and receive a copy of your personal data.
Request correction or deletion of inaccurate information.
Object to processing or withdraw consent at any time.
Request data portability where applicable.

To exercise your rights, contact us at welcome@whalyx.com.

9. US Privacy Rights (CCPA/CPRA)

For US residents, you may have rights to access, delete, or correct your data and to opt out of its sale or sharing. Whalyx does not sell or share personal information for cross-context behavioral advertising. Requests can be made via welcome@whalyx.com.

10. Canada (PIPEDA & Quebec Law 25)

Canadian residents can request access to, correction of, or withdrawal of consent for personal data. We process data transparently and retain it only as long as necessary for our stated purposes. Contact welcome@whalyx.com to exercise your rights.

11. Data Security

We apply reasonable technical and organizational safeguards to protect your data from loss, misuse, or unauthorized access. While no system is completely secure, we continuously improve our security practices.

12. Updates to this Policy

We may update this Privacy Policy from time to time to reflect legal, technical, or business developments. The most current version will always be available on our website.

13. Data Practices Governing Consulting Services

This Privacy Policy explains how we handle data collected through our website, marketing activities, and general communications.

Once you engage Whalyx for a specific project (for example, Data Engineering, AI, or LLM-related services), the collection, storage, security, ownership, and deletion of any proprietary or confidential data you provide will be governed exclusively by the terms outlined in our Consulting Agreement and Statement of Work (SOW).

Those project agreements take precedence and define how your data is processed and protected in the context of that engagement.

14. Contact Us

If you have questions or concerns about this Privacy Policy or how we handle your data, please contact us at welcome@whalyx.com.